Digital casino company NetEnt have announced that they are to link up with Amaya, a global interactive entertainment and technology company following the signing of a licencing agreement. The deal will see NetEnt supply desktop and mobile games for PokerStars, the worlds leading online poker brand which is owned by Amaya. The agreement is in relation to the PokerStars brand in New Jersey, USA.
PokerStars recently announced that they are to launch PokerStarsNJ.com to the New Jersey public for real money action from March 21. This is not NetEnt’s first foray into the New Jersey merket having already announced deals with Borgata/bwin.party, Golden Nugget, Resorts Casino, Tropicana/Gamesys and Caesars Interactive Entertainment.
Speaking about the agreement, Bjorn Krantz, Managing Director of NetEnt Americas LLC said:
“I am very pleased that we have been able to extend our successful partnership with Amaya’s extremely popular gaming brand PokerStars to also include the regulated online casino market in New Jersey. PokerStars is one of the biggest online gaming power houses in the world, and the agreement is yet more proof of the trust and confidence that exist in NetEnt’s operational and portfolio capabilities. I am confident that PokerStars’ US player community will enjoy the enhanced player experience offered through our game portfolio.”
Director of Casino at Amaya, Sam Hobcraft was also pleased that the deal had been reached, saying:
“Integrating NetEnt’s top tier games will be an important part of developing into one of the leaders in online casino in New Jersey.”
PokerStars operates one of the world’s most popular online poker sites, serving the global poker community. Since it launched in 2001, PokerStars has become one of the first choices for players all over the world. Over 145 billion hands have reportedly been dealt on PokerStars since it’s launch.
